In Baker’s example, he uses “arm reduction” and “arms reduction” as an example of two terms that are one letter. Most importantly, at the top there's a drop-down with many different mobile and tablet emulators. Establish a process for keyword research. A bigger audience, that means this is a great place to build community. . There's a short answer with a big asterisk, and in today's. Other sites that I'll read regularly (who only barely missed my top 10) include Distilled, YOUmoz, Performable, Chris Brogan, the Webmaster Central Blog, Eric Enge, Avinash Kaushik, SEWatch, Gil Reich & the eMarketer blog. An effective information architecture is critical if you want search engines to be able to find your content and serve it to users. He inspires me to find. While absolute conversion rates vary wildly by industry, unicorns always outperform donkeys by 3–5x regardless of industry. Moz API Power your SEO with our index of over 44 trillion links. The fact is that a brand is already a source of trust and credibility. Moz may delete, modify, or restrict the display of User-Generated Content at any time for any reason, including but not limited to a change in Subscriber account level, Services cancellation, violation of the TOU, or violation of the Moz Community Guidelines; once deleted, User-Generated Content may not be retrieved. Power supply for your laptop - stay charged so you don't miss a thing. Today I am here to reintroduce to you the tactic of guest posting. A police chase along Highway 1 involving a tractor ended with one person arrested and sent to hospital, police say. 2. Type 2 decisions are like walking through a door — if you don't like the decision, you can always go back. When you first gain rankings in the top three, four, or five, let's say, you will usually see more fluctuation than after you've been there for a sustained period. The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. g. 1. You can also go through Search Console and submit it manually there. m. What I'm going to show you today is not going to be perfect. The value of Twitter Followers Campaigns isn't limited to the new followers you're buying. 1. What it means for keyword research is that volume is not that great a metric. In the beginning, there were keywords. Identify and reach out to influencers. Such a drastic change is rare in the web development world, so it makes sense to take a moment to. Key tips: Target transactional queries with pages optimized for the ideal conversion. business listing searches in our Check Listing tool. Review the columns, and click Create Report. We grew from 19k monthly organic sessions to over 100k monthly organic sessions in approximately 14 months, leading to an acquisition by Outreach. Dana has given so much to the Moz community, and to our industry as a whole. In the 3 years since, the Moz community has become not only one of my favorite learning platforms, but a home away from home, and the launching point for dozens of friendships. Be an active player in the implementation, making sure that the solution is implemented properly, and that the change doesn't create any new SEO problems. The conversion levels remain about the same on either page. This in turn helps you boost your site’s visibility: SMM corresponds to SEO and indirectly influences website performance in Google. Having a strategy to earn, manage,. Most businesses start international expansion wanting to do one of two things: Target users that speak another language. This chart represents the cumulative impact of the test on organic traffic. Paid Search Marketing (PPC) The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Double-clicking on the bottom-right corner of cell C2 (where our sheet now says Supplement) will apply the formula to all cells in column C, as long as there's a value next to it in column B (this is a rule of Excel, not the formula). The good folks there will know if other local business owners in the client’s community have already expressed interest in creating an alliance. Go, go, go!!! — Bill Sebald (@billsebald) March 1, 2016. About David Mihm —. It’s a dominant trend for EV charging stations to be located in the parking lots of busy public spaces, like shopping centers, railroad stations, and business parks. There's a short answer with a big asterisk, and in today's Whiteboard. Insights & discussions from an SEO community of 500,000+. Path 1: Leverage a megabrand. I highly suggest you sort of reconsider and. Emotional took a softer and “fluffier” approach. But, in a nutshell, it essentially boils down to the fact that it is perfectly possible, in fact we've seen in the. Commercial content focused on appealing to the financial aspects of a purchase decision. The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. 8. 1. Click on the whiteboard image above to open a high resolution version in a new tab!I posted a few repeated tweets requesting the following: You have 140 characters to give your best digital marketing / SEO and client management advice. Pretty cool. K. See moreWe're proud to provide a community where everyone feels safe and welcome. The most popular way to raise funds was to solicit Facebook supporters for individual donations. 32e -0. Confirm which columns you’d like to include in the report. A technical marketer can review their efforts and find and prioritize opportunities for improvement. Otherwise, your relevance and your conversion get really hard. "Promotional" means product descriptions or anything else that "sells" an idea or makes a call to action to the visitor. 5 established how they went about obtaining the link for the website. Please keep your comments TAGFEE by following the community etiquette. As a Moz community member, you can: Attend our in-person events; Access all of our exclusive SEO content and resources; Exclusive entry to Moz Lab, where you can try out. Here’s an 11-day view from MozCast: We measured relatively high volatility from May 4-6, with a peak of 112. The Technical SEO Certification is a five-part series dedicated to technical SEO, combining video lessons with tasks and activities to allow for practical application of important concepts. Highlight valuable points to increase conversions on service web pages and product pages. She is currently the Vice President of Strategy at UpBuild, a technical marketing agency specializing in SEO, web analytics and conversion rate optimization. Today I'm pleased to announce that we're embarking on our journey to global expansion with support for U. Technical Achievements. One-time SEO is when a site is being built or a client wants their site optimized but no ongoing monthly service is contracted for when the initial site or optimization is done (that's not to say that they never come back at. Number one: You have to be willing to invest more and for longer than in non-flywheel tactics. And it all starts. This year's MozCon is right around the corner, and we couldn't be more excited! If you've never considered it before, it's high time you became acquainted with the idea of a "couchference" — a full. Company and branded names make great links when called up. Use your words. Lessen the amount of CSS files (concatenate your CSS files into one file, noting that this becomes less important with HTTP/2) Minify your CSS (remove extra spaces, characters, comments, etc. So, again, return to looking at those metrics. Choose the right keywords to target. Because of fact No. The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. This will be tricky if you were the one to build the now-lost links in the first place, so if you did, make sure you’ve put together a strategy to build longer-term ones next time. 3%. Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. The Website Benchmarks section shows metrics for around half a dozen sites from ten different niches (based on the list originally prepared for comparing SEOMoz Trifecta data. Don’t settle for average CTRs. Having huge follower numbers and low post engagement numbers looks ridiculous. The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Next the new Domain Authority incorporates spam detection. The good news: it's such a popular CMS that people have come up with fixes for just about every SEO obstacle in. If you are feeling bold, you can even ask them to link to you using your keywords as anchor text. Introduction. Schedule a call. ) Use less CSS overall. Brands have saved millions of dollars by implementing remarketing strategies. Comments are closed. So there are still a lot of reasons why you would want to consider doing Google Posts. SEO Ranking Factor #1 is Satisfaction. The widgets are all communication campaigns concentrated into a tiny tool, which people can find practical, useful, or revolutionary. Over the past couple of days I have been putting together some internal guidelines on various aspects of our jobs. However, search engine marketers have only a limited number of lines of. Plus, more links are better than one. Be sure the URL you enter includes a UTM parameter for tracking purposes. Insights & discussions from an SEO community of 500,000+. On 8/13, that number jumped to 10. Advanced SEO. Do not use our site or tools to engage in personal attacks, defamation, harassment, spam,. Now this is important because some studies have found that upwards of 25% of all traffic is bot traffic. Internal Anchor Text. Inbound in the app ecosystem comes in many different flavors, including search, social, top charts, web-to-app, and more. 1. Step 5: Craft the hook, the hook that will make influential people and publications in this space likely to amplify, likely to link. Instead of simply posting a link to your latest blog posts and hoping for the best, add a summary of your important points. URL Inspection / Fetch & Render. The new Link Explorer index extends this commitment to data quality. 1. Now put your answers for #2 and #3 together and figure out what your unique content angle will look like. And the profitability of email remains particularly true for B2B marketers. Identify the set of pages you want to improve. At Fractl, our marketing team puts together case studies based on interviews with clients and the internal. 26 between Domain Authority and rankings using the same statistical methods. There’s nothing quite so organized as a good old spreadsheet, and to save you trouble, we’ve created this one for you, pre-filled in with major holidays and a few influences and fields we think will help you get started. What we are saying is brand activity and promotion, among other things, support organic rankings. This week we're going to chat a little bit about blog platforms, places like Medium, Svbtle — that's Svbtle with a V instead of a U — Tumblr, LinkedIn, places where essentially you've got a hosted blog platform, a hosted content platform. Use media queries to mark some CSS resources as not render-blocking. What I'm going to give you here is a methodology for how you can set your team and yourself up for success, in 2016, with a great metrics dashboard that shows you how things work through your funnel. Exclude bots and spiders. DonateApp reports that: A 2012 study of 3,500 nonprofits found about half of them (46%) have raised funds on Facebook. Theory #1: Snippets aren't featured based on organic search ranking factors alone. Similarly, if you enter a start month of 2018-01 and 36 months of historic data, the forecast output will begin in January 2021. The best option for a service-area business is to head to Google and type in this query (with the quotations). I think the numbers are probably closer to the 9 and 3. The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Inbound in the app ecosystem comes in many different flavors, including search, social, top charts, web-to-app, and more. But we don't, and it doesn't matter. Even something as simple as hyperlocalizing content to the needs of a given community represents a significant undertaking. Concepts that are simple for us to understand, phrases that we've heard many. Perceived site latency: AKA the Critical Rendering Path. The first step should be identifying what's causing this issue and to do that, you'll need a process. However, the key takeaway from this is experiment is to refrain from using unsolicited search traffic for ranking gains. Therefore, we now use Roger sparingly and strategically to ensure his longevity. Engagement thins as volume grows. See. 75 Content Starters for Any Industry. Most of. 1. the wonderful wizard of MozFind Eye Etiquette in Victoria, with phone, website, address, opening hours and contact info. This is important for SEO starting out on a budget, or small business owners who want to learn to audit a small site on their own. Good, unique content. TF analysis is usually combined with inverse document frequency analysis (collectively TF-IDF analysis). Exact match domains have always been the source of a lot of contention among SEOs. Step 5: Once in a list, KWE will tell you how many “related questions” (People Also Ask boxes) opportunities are within your list. txt File” field. It reveals. When you visit Moz Academy, you will see the SEO Essentials Certification. This number is certainly interesting, but it leaves out quite a bit. 1. This is very low by the standards of the Moz study, which found a correlation of 0. " That's work that you need to do. You won’t achieve that goal, but set your sights high. The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. So if you're incorporating some of that, not only do you get the extra traffic. Here is what he found for us regarding desktop results: 2,063 of 5,000 localized keywords returned a local pack (that’s 41%) 2,018 of the 2,063 local packs contained the typical three listings (that’s 98%) 1,175 of the 2,063 local packs featured justifications (that’s 57% — wow!) And of these 1,175 local packs containing. The Robots Exclusion Protocol (REP) is a conglomerate of standards that regulate Web robot behavior and search engine indexing. We work with them to bring the best content and latest trends to the stage to help set you up for a year of. I mean look great from a visual, UI perspective and look great from a user experience perspective, letting someone go all the way through and accomplish their task in an easy, fulfilling way on every device, at every speed, and make it secure too. This gets tough. Online reputation management can be daunting – but advantageous – for brands or individuals that are seeing their search engine displays implicated by third. Earlier in the process means a bigger audience. Properly call your CSS files. Learn more. Spam Score Incorporation. So the people you plug in here should tend to be competitors that tend to target the same audiences. Design areas to consider in order to avoid future redesign. The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. So pretty massive. The author’s views are entirely their own (excluding an unlikely case of hypnosis) and may not reflect the views of Moz. 3. The International SEO Checklist. This method requires programming skills and good understanding of web servers and the HTTP protocol. Featured snippets are organic results that Google visually enhances and places above organic position 1. It is tempting to apply past display ad truths to your retargeting efforts, but this isn't your best decision. Tip 8: SPEAK TO THE PERSON DOING THE WORK: Ask to speak to the actual digital marketing, social media, web developer, or SEO specialist that is going to do the work. Mobile voice search is three times more likely to be local-based than text search. 2 provided details of software used. Case Studies Explore how Moz drives ROI with a proven track record of success. Page A: /boots/all. STAT SERP tracking and analytics for enterprise SEO experts. Respond to comments on your articles. This should ensure that we are giving consistent information to our various clients. Got a burning question? Head to our Q&A section to. Here are a few reasons to use bullet points in your content to boost on-page SEO: Break content up and make blocks of text easier to read on mobile devices. Google provides us with a number of tools. It took less than 24 hours for SB Nation to pull the piece, calling it “a complete failure. Definitely bigger than any of the secondary search engines. Distinct from app store search, the Top Charts can be an incredible driver of downloads for your app, especially if your app is a. Google+ is a both a visual and a text medium, so make them both count! Don't be afraid of writing longer posts. K takes up way too much space and bandwidth on the free wireless network in. 3. That’s down from 42:1 in 2019, but is directionally in the same ballpark. Pay Attention to These SEO Trends in 2020 and Beyond. Moz API Power your SEO with our index of over 44 trillion links. To hear more on this topic, and from our other amazing MozCon 2022 speakers, be sure to order the video bundle !Myth #1: If your citations don’t include your suite number, you should stop everything you're doing and fix this ASAP. Moz Brand Authority Webinar Watch now Blog; Why Moz. Start with a spreadsheet. There are six parts, and they're laid out below as follows: Effects of increased/decreased volume on overall traffic. Keyword research, or choosing the “right” keywords to target, is a foundational aspect of SEO because it provides a roadmap you can use to optimize existing content, and produce new content in the hopes of ranking higher in SERPs. Now put your answers for #2 and #3 together and figure out what your unique content angle will look like. If you grab your load time from Google Webmaster Tools, you can use this equation to gauge how fast you are compared to the rest of the web. google. The results showed that every second you can shave off your page load speed has intense conversion rate. The more resources your browser requests to render your page, the longer it will take to load. com…”) and add &filter=0. Local businesses in competitive markets must master traditional SEO, and the free MozBar provides a wonderful introduction to the metrics you need to look at in analyzing the organic strengths and weaknesses of clients and competitors. Instead of simply posting a link to your latest blog posts and hoping for the best, add a summary of your important points. The most common issue we see when digging into these problems is the case of. At Fractl, our marketing team puts together case studies based on interviews with clients and the internal. Little Free Libraries. 3. Blogger outreach, PR commenting and relationship building with authority figures in relevant industries are amongst the most legitimate and. 6 than they are to the 18 and 1. But the lack of a mobile-friendly experience could impact negatively on the rankings of that site, and a site with a better mobile experience would. By definition, 302s are temporary. Insights & discussions from an SEO community of 500,000+. 8%. In this case, we have 18: Step 6: Export your keyword list to a Campaign in Moz Pro: Step 7: Filter SERP Features by “Related Questions” to view PAA box opportunities: Step 8: Explore current PAA box. ”. With GTM, you’re able to add, edit, and disable tags without having to touch the source code. There aren’t hundreds of thousands of people searching for fiberglass pool information online, but the ones that are searching are the ones he wanted to capture. The most current versions of the Moz Privacy Policy and Moz Community Etiquette are incorporated into this TOU by this reference, and supersede and replace all prior versions of the same. For a more detailed look on using this plugin for link building, go and read Justin's post which gives a great step by step guide. All you do is add an exclamation mark at the start. No matter what topic modeling technique you choose, all rely on discovering relationships between words and phrases. 2. The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. A Beautifully witty and well quiffed songwriter 2. txt, go ahead and throw it in Search Console, and Google will tell you that they've successfully accepted it, crawled it, and then you can see the page indexation report and what they're giving you about that sitemap. For each random URL or domain, a link index (Moz, Majestic, or Ahrefs) gets 1 point for being the biggest, for tying with the biggest, or for being "correct. You want to weigh the competitive search volume against qualified traffic. A Request: Curiously, prior to the release of this post and our research publicly, there have been a number of negative remarks and criticisms from several folks in the search community suggesting that LDA (or topic modeling in general) is definitively not used by the search engines. This notion was the central point of my Mozinar on "Blogging Like You Mean It" a few weeks ago, when I shared my personal story of blogging success. ”. com” “999-999-9999” “about” “review”. io. Unless you were directly working with the client who you are writing the case study about, you will need to conduct a few interviews to get a full picture of the who, what, how, and why of the engagement. Y strides down a puddle-drenched street and hastily types good Japanese noodles into an expensive handheld computer. Keep in mind that that is only tracking clicks that happen on the actual post. A flawed link audit can have detrimental. The first one is to exclude bots and spiders. Interlink and integrate related information. Very specifically, though, guest posting with a target of publishers — this largest portion here of the publisher pyramid — who are supported by. g. Majestic SEO (Paid)The concept is simple: Ask the client what the average lifetime value of their customer is. Today I'm pleased to announce that we're embarking on our journey to global expansion with support for U. Moz Local Raise your local SEO visibility with complete local SEO management. But, there are many people in the industry who aren't grasping the real. Given the multiple off-blog distribution methods and frequency of prompts to take this year's survey, we saw a sharp increase in "non-reader" responses from 1% in 2017 to 6% in 2020. That is a very rough rule. Key tips: Target transactional queries with pages optimized for the ideal conversion. Optimize for page speed. 4 reviewed the information and provided details of authority and strength of potential targets. If so, the client can join up. Moz: Marketing Analytics Software for SEO, Links, Social, and Brand • A Vibrant Online Marketing Community • Resources for. There are a few specific benefits worth mentioning: Speakers and content: Our speakers bring their A-game each year. Whenever traffic passes from a secure HTTPS site to a non-secure HTTP site, the referral data gets stripped away. Measure the resulting changes and declare a test a success if the variant group outperforms its forecast while the control group does not. The first step to using Google Analytics to assess cross-browser compatibility is to take a look at the relative bounce rates of the different browsers your readers are using to view your website. Moz Links API Power your SEO with our index of over 44 trillion links. Check Page Authority to see if one page has a higher PA than the other using Open Site Explorer, then set up a 301 redirect from the duplicate page to the original page. And he did. Now this is important because some studies have found that upwards of 25% of all traffic is bot traffic. One, yes, you should fix broken links. 1 name of website analysed. The move from "web search" to "contextual search" (think Google Glass and Siri). Product Launch. ALBERT. 1%) on any given day. This is sort of a silly tax price example here, where we assign a numerical value to tax and we do the same for price. 08% of their booking goal conversion, the same amount as their organic traffic. IBM and NRF discovered that, in a global survey of 15,600 Gen Z-ers, 60% would not use an app or site that loads too slowly. This is partly based on experience; the ability of search engines to discover, crawl, and. If someone sees a large brand publish a piece of content, the very presence of the brand on that content already helps it stand out from the glut. Got a burning. So to the Moz community, employees, and leadership, the CEO swap pushed me to develop something for you that could at least spark internal conversations at Moz, and I hope this write-up does. Over the. All right. Unless you were directly working with the client who you are writing the case study about, you will need to conduct a few interviews to get a full picture of the who, what, how, and why of the engagement. 6. To shape a community where every voice has a chance to be heard, where every person is valued, respected, and offered a safe place to thrive. Hi Moz community, We wouldn’t be here without you, so I wanted to give you a brief update on some big changes happening at Moz. #1 - Linking Out Encourages Positive Participation & Contribution. Proprietary software such as Splunk or Sumo-logic. We think there's a lot of evidence to suggest engines do use. Obtainability: Bots’ ability to access information and parse your content. Over the. They really can. Back in 2009, Casey Henry wrote two of the greatest posts ever on SEOmoz -What Makes A Link Worthy Post - Part 1 and What Makes A Link Worthy Post - Part 2. Given the multiple off-blog distribution methods and frequency of prompts to take this year's survey, we saw a sharp increase in "non-reader" responses from 1% in 2017 to 6% in 2020. 4. Typically, to be eligible for a GBP listing, a business has to have its own address, but a look at Google’s local search engine results (including Google Maps) shows. If you combine 4 of Google’s advanced operators (inanchor:, intitle:, intext: and allinurl:) into one query, it is possible to pinpoint pages that have the term in their backlinks, in their title, on the page, and in their URL. Looking Forward. Some SEOs get so stuck on finding the right keywords, that they forget about the big picture. Moz. We asked them, based on these sort of thematic clusters of ranking elements, things like domain level link authority versus page level keyword agnostic features, weight them for us. Their role: Responsibilities can include product development, advertising, press and promotion. 1. My original idea was both to understand the most common issues the Moz Community discusses and asks for help with, and also to understand how the trends in our industry are reflected in Q&A. Over time, these distinctions have become little more than caricatures, cartoon villains and heroes that only exist in our individual imaginations, usually embellished to suit our marketing agendas. 5. We had several central questions going into this experiment, and hypotheses for how each one would come out. A keyword research tool like Moz Keyword Explorer will do the trick! This tool allows you to find new keyword ideas two main ways: by typing in a word or a phrase and getting back related keywords (the “Explore by Keyword” feature):. If you have a complex robots. 2. SEOs and developers need to work better together. Crawl stats . Example – A business in Australia: “We should expand into the UK. First of all, the median character length is 186, suggesting that some big numbers are potentially skewing the average. In fact, it can scale. Tl;dr: We’re focusing our efforts on core SEO such as rank tracking, keyword research, local listings, duplicate management, on-page, crawl, and links. How do I get SEO Certified? Moz offers the SEO Essentials Certification program via the Moz Academy platform. org vocabulary is structured is with different “types” (Recipe, Product, Article, Person, Organization, etc. IBM and NRF discovered that, in a global survey of 15,600 Gen Z-ers, 60% would not use an app or site that loads too slowly. This is easy if you already have such a brand. People can link to SEOmoz, Molly Moon's Ice Cream, or Lava Lamp all day long! However, be careful when your business name matches highly commercial anchor text, such as "Los Angeles Flowers," for example. 1. 4. ”. 5. One cool thing about this audit checklist is that you can perform it almost entirely 100% for free, or using free versions of SEO tools. The next step in conversion rate optimization is to know your audience. If long-form blog posts aren't your thing, I invite you to check out our Moz 2013 Year In Review Infographic extravaganza! Four Big Investments 1. On a page that is dedicated, for example, car sales, a link to a page replacement tires will be more relevant if we put a link to a page of gardening. In 2016, the 0–25% budget range increased from 27% to 53%. Running giveaways online typically offers a few different opportunities; of most immediate use to SEOs is that competitions can attract links from authoritative sites and a variety of domains. When link building, an SEO has the task of creating and getting natural, organic anchor text for their targeted website. Email newsletters rate as the #1 channel to nurture leads. The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. The easiest way to improve the performance of your site is to render your image using the PNG format instead of the GIF format. 5. Email marketing allows you to send the right message, to the right person, at the right time, at a ridiculously low cost. There's a trend emerging with Mozscape , and it's a good one. Victoria loves its “little free libraries” – the homemade book exchange boxes in front of homes, schools and businesses – for good reason. With a return on investment (ROI) of 36:1, marketers consistently rate email as the top-performing channel. Split-testing the colour of your buttons (unless you really want to) The more people talk about CRO, the more you hear bizarre recommendations on the colour of your buttons and headlines, the alignment of form labels, and so on. Meta robots NOINDEX. Will having pages start render faster help my rankings? "Start render time" is different from "onload time". On the other hand, some snippets are very short because their Meta Descriptions are very short. This is a tough place to build community, not an impossible place, very tough compared to these. Here are a few possible explanations I could think of; let me know your own ideas in the comments!A canonical tag, as with a 301 redirect, does not pass all of the link value from one page to another. Although not a traditional inbound link profile to analyse, Wikipedia's inbound links do highlight a number of interesting factors relating to natural links: Link authority is spread, but typically weighted towards the lower end of the scale, both for PA and DA, but particularly for PA. Please keep your comments TAGFEE by following the community etiquette. Mobile-first indexing is exactly what it sounds like. 3 outlined how information gathered was used in decision-making process. Anything that helps a page improve its onload time will improve that page's score. This puts the importance of mobile site speed into a greater perspective for SEOs hoping to capture this demographic through search. Link building in 2014 has become increasingly people focused . On July 12th, 13th, and 14th, join. Now when I say "related topics and. Additionally, according to Wikipedia, the . The data shows that only 25% of links to category pages are targeted - people are less likely to link with good keywords to your category pages. Emotional content page titles. A great strategy to reduce your page load time is to simply cut down the number of requests your page has to make.